Bhubaneswar (Odisha Tazanews) :- Amstrad Consumer India Private Limited today announced the launch of its latest innovation—the Viraat Series Range, a line of Super Heavy Duty Air Conditioners featuring a massive 1260mm Indoor Unit (IDU) and cooling capacity of up to 2.5 Tons. The launch event was held at Hotel Seetal, Bhubaneswar, and was addressed by Mr. Nipun Singhal, Chief Mentor, and Mr. Dhiraj Saraswat, Head of Operations at Amstrad.
Mr Gautam Nayak , Mr Bibhuti and Mr Arbindo from Odisha were also present in the meeting. The Viraat Series is engineered to deliver exceptional cooling performance, especially suited for the demanding climatic conditions of Odisha. With its robust build and expansive IDU, it sets a new benchmark in the high-capacity AC segment.
In addition to the Viraat Series, Amstrad also showcased its comprehensive range of 5 Star and 3 Star Air Conditioners, reaffirming its commitment to energy efficiency and performance. The event also featured the unveiling of Amstrad’s latest television line up, including Mini QLED, Gaming TVs, QLED, and LED TVs, as well as its Washing Machine range, offering consumers a complete suite of smart, stylish, and reliable home appliances.
Since its inception in 2019, Amstrad has rapidly grown its footprint across India and has been present in Odisha from day one. With over 15 lakh SKUs sold to date, the brand is poised for exponential growth in the state, driven by its customer-centric approach in both product innovation and after-sales service.
Speaking at the launch, Mr. Nipun Singhal stated, “Odisha has always been a key market for Amstrad. With the Viraat Series and our expanded product portfolio, we aim to deliver unmatched value and performance to our customers here.” Amstrad’s expansion in Odisha is backed by a strong dealer network, localized marketing strategies, and a commitment to delivering premium technology at accessible price points .
