Bhubaneswar (Odisha Tazanews) Cuttack :- Tanishq, India’s largest jewellery retail brand from the house of Tata, has introduced the Diamond Expertise Centre (DXC) across three stores in Odisha, namely Tanishq Chandrasekarpur in Bhubaneswar, Tanishq CDA in Cuttack and Tanishq Kishore House Cantonment in Cuttack, offering customers an enhanced and transparent diamond buying experience.
The initiative reflects Tanishq’s continued commitment to empowering customers with knowledge, trust and confidence while choosing their cherished natural diamond jewellery. The Diamond Expertise Centre is designed to help customers understand the finer aspects of natural diamonds through advanced evaluation tools and expert guidance.
The DXC experience enables customers to explore key parameters that define a diamond’s quality, including brilliance, inclusions, authenticity and craftsmanship. By making the evaluation process more transparent and interactive, Tanishq enables customers to gain deeper insights into their diamond purchase and make informed decisions with confidence.
The stores showcase Tanishq’s latest natural diamond jewellery collection, Souls in Symphony, celebrating modern sisterhood, camaraderie and the meaningful bonds shared between women. Customers can also explore Hues, Tanishq’s natural gemstone jewellery collection inspired by the vibrant colours of life, and Mriganka, a collection inspired by mythical realms and crafted with exceptional artistry.
The showcase further features Aabahon, inspired by the sacred craft of Shola and the delicate beauty of Daaker Shaaj; Srotika, inspired by Odisha’s sacred water bodies, temple art and flowing river waves; Elan, rooted in delicate patterns, floral motifs and chillai pavé-set diamonds; and Dibyani, an ode to Odisha’s rich cultural and architectural heritage.
The stores also present String It, Glam Days, Dor, Nav-Raani, Tales of Mystique, Red Carpet, Aveer and Rivaah, offering customers an extensive selection of jewellery for weddings, festive occasions, everyday wear and contemporary lifestyles.
Speaking on the occasion, Mr. Sah Gaurav Krishna, Regional Business Head, East, Tanishq, said, “Trust has always been at the heart of every Tanishq experience. With the introduction of the Diamond Expertise Centre across our stores in Odisha, we are taking another meaningful step towards making natural diamond buying more transparent, interactive and informed. By combining cutting-edge technology with expert guidance, we aim to empower customers with greater confidence while reinforcing the values of quality, craftsmanship and integrity that define the Tanishq brand.”
Mr Biren Javeri, Head of DXC Operations Pan India, Tanishq, said, “The Diamond Expertise Centre transforms the way customers engage with natural diamonds by allowing them to experience the science behind every diamond firsthand. Whether they are exploring our latest collections or shopping during the Festival of Diamonds, customers can make informed choices backed by complete transparency and expert assistance, making every purchase even more meaningful.”
As part of the ongoing Festival of Diamonds, customers can avail a flat 20% off on diamond value across 10,000+ designs, along with 0% deduction on the exchange of old gold (as low as 9 KT) on the purchase of diamond jewellery. The offer is valid from 16th July to 3rd September 2026.
With a legacy built on trust, innovation and timeless craftsmanship, Tanishq continues to create memorable jewellery experiences for customers across India. The introduction of the Diamond Expertise Centre across these three stores in Odisha marks another step towards bringing world-class diamond expertise closer to customers while reinforcing Tanishq’s commitment to informed and transparent natural diamond buying .
