Airtel’s AI-powered network solution has helped customers in Odisha put an end to spam calls and SMSes

All Airtel customers can access a free, automatically activated solution

17th October , (Odisha Tazanews) Bhubaneshwar :->  Bharti Airtel’s new AI-powered spam detection system has provided much-needed relief to customers in Odisha. In the 20 days since its launch, this pioneering telecom solution has successfully identified 54 million potential spam calls and 2 million spam SMS messages in the state of Odisha. All Airtel mobile customers in the state can now have automatic access to the free solution without needing to request service or download an app.

Commenting on the launch, Balaji Singh, Chief Operating Officer, Odisha, Bharti Airtel said, “As connectivity becomes more widespread, customers increasingly face a barrage of scams, fraud, and malicious communications that can leave them feeling vulnerable. To combat these digital threats, Airtel is proud to introduce a cutting-edge, AI-driven solution that proactively detects suspected spam calls and messages. By leveraging advanced technology, Airtel is enhancing protection for its 19.2 million-strong customer base and helping to create a safer communication landscape for all.”

Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency and call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately. 

A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real time basis using the power of AI.

Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralized database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive the maximum level of defence against the evolving landscape of spam and fraud threats.