Chandi Bhandar Presents ‘Raja Saja’ – A One-of-a-Kind Styling Event Under the Born Beautiful Campaign

Bhubaneswar (Odisha Tazanews) BBSR :- Raja is more than a festival — it’s a tribute to every girl’s grace, strength, and evolution. It celebrates her beauty, her spirit, and the power she holds in every phase of life. Raja honours women in all their forms — playful, powerful, and poised. It’s a moment to pause, to celebrate girlhood, womanhood, and everything in between.Raja dressing is a cherished ritual — a celebration of spirit, style, and self-expression. Last year, Chandi Bhandar’s Raja Saja styling showcase struck a powerful chord with its overwhelming response. After receiving thousands of registrations and love from across the state, we’re back with the second edition — Raja Saja 2.0 — bigger, bolder, and more beautiful than ever. This year, Raja Saja 2.0 brings back the joy of dressing up — the Chandi Bhandar way.Raja Saja by Chandi Bhandar is not just an event — it’s a celebration of self-expression. It highlights that styling is more than appearances — it’s about identity, confidence, and cultural pride. With a runway that welcomes both women and men, the brand boldly expands its styling narrative, offering diverse interpretations of Raja dressing with signature silver statements.As part of the brand’s latest campaign, “Born Beautiful,” the event champions the message that every individual — woman or man — is uniquely radiant and deserves to shine.

Staying true to its roots as a women-driven brand, Chandi Bhandar celebrates women empowerment through thoughtful partnerships. This year, it collaborates with Grace Studio, led by Ashmeet — an upcoming label making waves with disruptive ideas, bold designs, and timeless tailoring. Together, the brands bring a vision of fearless femininity — where every woman owns her unique style and walks the ramp of life with confidence, grace, and strength.From modern silhouettes to classic silver accents, this collaboration celebrates fashion that is rooted in authenticity and uplifted by individuality. What makes Raja Saja even more special is its customer-first focus. With over 4,000 registrations pouring in from across Odisha, the event invited real people to be at its heart. Following auditions with 500+ shortlisted participants, 11 inspiring finalists — a mix of women and men — were selected to walk as the Face of Chandi Bhandar. Their stories are a powerful reminder that beauty isn’t defined by perfection, but by passion, purpose, and presence.Beyond the ramp, Chandi Bhandar continues to redefine luxury with its complete silver lifestyle experience. Women can explore an extensive range of silver jewelry including Oxidised and zircon-studded necklaces, bangles, earrings, rings, bracelets, and anklets — perfect for festive
celebrations and everyday elegance. For men, the Amogh Collection brings a refined yet bold selection of bracelets, rings, cufflinks, and chains, while a charming collection for kids offers playful yet premium silver pieces to mark their precious moments.In addition, Chandi Bhandar’s expanded Silver Lifestyle section showcases elegant tea sets, silver-accented whiskey and wine glasses, and handcrafted trays — each piece designed to elevate everyday living and festive gifting. “At Chandi Bhandar, Raja is more than a festival — it’s a feeling,” shares Founder Lipsa Hans.“It’s about celebrating who we are, how far we’ve come, and the beauty we carry — inside and out. Raja Saja is our way of saying that everyone is born beautiful — and deserves to shine their way.” From spotlight moments to soulful styling — Raja Saja by Chandi Bhandar is more than an event. It was a celebration of real people, real stories, and silver that speaks.Chandi Bhandar, established in 2013, is Odisha’s largest silver jewelry chain, with 23 stores across the state in Bhubaneswar (Raghunathpur, Saheed Nagar, Patia, Rasulgarh, Janpath, Soubhagya Nagar, Nayapalli, Lewis Road), Cuttack (Cantonment Road, CDA Cuttack)Rourkela, Angul, Jajpur, Berhampur, Balasore, Dhenkanal, Talcher, Baripada, Sundargarh, Jharsuguda, Khordha, Nayagarh and Bhadrak. Our Commitments: Free Lifetime Cleaning, Best Exchange Policy, Hallmarked and Quality-Tested Products, and a wide range of customizable silver items. With our ‘try before you buy’ policy, we ensure the best value for your money.