Chandi Bhandar Launches ‘Chaka Nayan’ Collection Inspired by Lord Jagannath

Balabhadra (Odisha Tazanews) :- As Odisha resonates with the divine rhythm of Rath Yatra, millions gather to witness the grand procession of Lord Jagannath, Balabhadra, and Subhadra on their majestic chariots. This sacred festival is not just a religious event it is an emotion, a celebration of devotion, unity, and spiritual magnificence that defines the soul of Odisha.

This Rath Yatra, Chandi Bhandar Odisha’s largest exclusive silver brand celebrates the divine spirit with the launch of its powerful men’s jewellery collection: “Chaka Nayan.” Inspired by the divine eyes of Lord Jagannath, lovingly known as Chaka Nayan, the collection reflects faith, devotion, and cultural pride, deeply rooted in Odisha’s spiritual and artistic legacy.

Crafted in 92.5 sterling silver, the Chaka Nayan collection showcases exquisite UV print enamel artistry, bringing to life the iconic face and divine eyes of Lord Jagannath with remarkable detail and vibrancy. Every piece is designed as a symbol of faith, allowing devotees to carry the blessings of Mahaprabhu wherever they go.

Rooted in symbolism and storytelling, the Chaka Nayan collection features finely crafted pendants, chains with pendants, bracelets, and rings inspired by the divine eyes of Lord Jagannath, along with sacred motifs such as the Nilachakra, Dakshinavarta Shankha, Tilak, temple carvings, and elements of the holy chariots.

Select bracelets are accented with black onyx, Tulsi beads, and lapis lazuli, creating a perfect balance between devotion, heritage, and contemporary style. Alongside the launch of Chaka Nayan, Chandi Bhandar also introduces Jay Jagannath, a special kids’ collection created in association with the upcoming animated film Maha Prabhu Jagannath.

Inspired by the film’s charming visual world, the collection features playful silver pieces including Bal Jagannath bracelets, pendants, and other designs inspired by the film’s beloved characters and elements bringing devotion and storytelling to life for a younger generation

Beyond the Chaka Nayan collection, women can explore Chandi Bhandar’s extensive range of 92.5 sterling silver jewellery, including oxidised and zircon-studded necklaces, earrings, bangles, rings, bracelets, and anklets perfect for festive occasions and everyday elegance. For children, the brand offers “Treasures,” its exclusive kids’ jewellery collection, featuring thoughtfully crafted silver pieces for every precious milestone.

In addition to jewellery and classic silverware, the store introduces an expanded lifestyle segment featuring silver-accented wine glasses, bottles, and elegant tea sets designed to bring the wellness benefits of silver into everyday living while also serving as thoughtful gifts. The range further includes wooden silver-work trays and sophisticated lifestyle pieces that enhance living spaces and make for perfect gifting across occasions.

“Chaka Nayan is our humble tribute to Lord Jagannath and the faith that unites us all. Through this collection, we hope to bring devotees closer to His blessings while celebrating Odisha’s rich heritage.” Mrs. Lipsa Hans, Founder, Chandi Bhandar To celebrate the launch, Chandi Bhandar is offering an exclusive Flat 10% Off on the Chaka Nayan collection during Rath Yatra, valid until 26th July 2026.

This limited-time offer is a tribute to the spirit of Lord Jagannath and a token of gratitude to our patrons for their continued love and support. Chandi Bhandar, established in 2013, is Odisha’s largest silver jewellery chain, with 32 stores across Eastern India. Bhubaneswar (Raghunathpur, Saheed Nagar, Patia, Rasulgarh, Janpath, Soubhagya Nagar,

Khandagiri, Nayapalli, Lewis Road, Chandrasekharpur), Khordha, Cuttack (Cantonment Road, CDA Cuttack, Link Road), Rourkela, Angul ( Amlapada, Gandhi Marg Square), Jajpur, Berhampur, Balasore, Bolangir, Jharsuguda, Nayagarh, Sundargarh, Bargarh, Dhenkanal,

Talcher, Baripada, Bhadrak, Puri, Raipur ( VIP Road and Pandri). Our Commitments: Free Lifetime Cleaning, Best Exchange Policy, Hallmarked and Quality-Tested Products, and a wide range of customizable silver items. With our ‘try before you buy’ policy, we ensure the best value for your money.