CaratLane – A TATA Product Launches its 374th  store in Bhubaneswar

Bhubaneswar (Odisha Tazanews) :- CaratLane, India’s leading omni-channel jewellery brand, launched its  374th  store in the city of Bhubaneshwar at Patia. The store was inaugurated with the tradition of a coal-breaking ceremony, signifying the birth of a new store and prosperous times ahead . The launch was graced by loyal customers of the brand.

True to its mission of making gorgeous jewellery more accessible across India, the brand has a strong presence in the country with over 390 stores. The brand is proud to welcome customers to their newest store at Patia, Bhubaneswar. CaratLane effortlessly merges fashion with innovation to facilitate the expression of personal style through its stunning diamond jewellery pieces.

Saumen Bhaumik, Managing Director, CaratLane said, “The Patia store is designed to offer a truly immersive and tactile experience. We know jewellery is personal, and our focus is on allowing customers to touch, feel, and try on designs in a beautiful, comfortable setting. This physical connection, combined with our strong online presence, is what makes CaratLane’s omni-channel approach so successful.”

Customers will be able to discover a stunning mix of studded and unstudded designs at the new store, including the brand’s unmistakable collections, like Butterfly, Aaranya, and Ombré. Through interesting IP collaborations, the brand presents a wide range of products that evoke nostalgia with their F.R.I.E.N.D.S, Disney, Harry Potter, & Peppa Pig collections. The store also has a wide range of popular jewellery segments such as modern mangalsutras, everyday earrings, and cocktail rings. Catering to a wider audience and a variety of occasions, the store will also feature kids jewellery and ample options for gifting.

CaratLane recently unveiled Kaashika and Polki, showcased by brand ambassador Yami Gautam Dhar. Inspired by the timeless heritage of Kaashi (Varanasi), Kaashika reimagines the city’s intricate architecture and temple artistry through contemporary designs crafted in 14KT gold and natural diamonds. Polki, on the other hand, draws inspiration from the traditional uncut Polki designs, but in CaratLane’s contemporary, lightweight style.

Together, the collections reflect CaratLane’s modern design sensibilities while offering versatile pieces rooted in unique storytelling. To engage a younger demographic, the brand has partnered with actor Ashlesha Thakur following the launch of Shaya Diamonds and its contemporary, everyday 9kt gold jewellery collection. CaratLane caters to every age and occasion with over 10,000 stunning designs, making it the ultimate destination for all your jewellery needs.

This festive season, customers can bring home their favourite diamond jewellery designs at a flat 20% off. With such a wide variety of elegant designs to choose from, the new store is the perfect place to find that special piece. Shoppers can also explore the full collection online at www.caratlane.com. Ground Floor, Plot No. 306/1700, Beside RTO 2, Nandan Kanan RD, Patia, Bhubaneswar, Odisha – 751024