Bhubaneswar (Odiha Tazanews) :- Taneva, a Tata product, continues to expand its presence in Bhubaneswar with the launch of Its newest store located at CS Pur fload, Chandrashekarpur Sang 1,337 sq. ft, the store was inaugurated by Mr Somprabh Singh, CSMO, Taneira, Mr. Saha fast, Than Company Ltd and Mr. Yogendra Hans Asetaten Designed to reflect thubaneswar’s cultural identity, the store draws Impkation from local art terms such as Patachitra sainting, Pill applique and Detra craft, offering visitors an immersive retal experience.
Celebrating the cir’s well Textile Uaftamanship, the store features a dedicated vetäng one for lirides-to-be with a wide selection of bridal wear for the season. Customers can bene an impressive selection of handcrafted sarves like Rat, Dolabed, Sambalpuri, Contan, Pure St, Tussar, Kota Dorta Barated Chander’s and Maheshwars, Kanjuram, South Silks and Vegan collections, all thoughtfully brought together under one roof to cater to hubineshwar’s discerning stente .
Taneira remains committed to preserving the authenticity and quality of its products, with certifications that reaffirm its promise of genuere craftunashep. The store brings together traditional arttitry and modem wsthough a thoughtfully curated range of handcrafted sarees, bounes, ready to wear emambles, kuntas, unstitched Aurta sets inner skirts and trousen, all crafted from pure and rutural fabrics .
Sowaking the launch, str. Somprath Singh, CSMD, Tanera, said, “We are pleased to strengthen our presence in Bhubaneswar with the launch of our new store in Pata, a locality that reflects the city’s artistic spielt and traditiom. It is an Important market for un ghen ts strong cultural mots and deve appreciation fer handloom, making it a natural destination For the and committed to saftumane and quality.
The store ansatte in the country’s divere weaving tradicions bringing the finest eurofl’estil legaty together under one root” To mars the grand launch, Taneira is offering a complimentary gold cols offer on a minimum purshase of INR 25,000 from ters to experience the antitry and richness of indou’s textile heritage with a special 19th te 23rd Feb 2025, gesture marking the occasion
Abest Famien
Taneira, the women’s ethve brand from Than, the TATA gros company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made hom pure and natural tabrics from over 100 weaving chatters of dia and brings the best of India under one roof with TATA Hust, Taneca aims to provide rooted yet progressive indian women with dene caltarianshe and enchive calls and designs. The products cater to everyday fashion and all occasions a woman would want to adım her forfestival, weddings, and special occas
In its entraver to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India, it has ahu laurend the Weavershaletive to moderne the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-ted organizatans. Currently, there are 20 Weaversata operational across the country
Launched in 2017, Taneva offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong rework of stores aus 41 cities. The brand is present across all prominent metro hubs and is tolding to strengths presence across bey Ther and Thes cities. 
