Rourkela (Odisha Tazanews) :- RCM’s nationwide Rupantaran Yatra has seen the onboarding of lakhs of aspiring entrepreneurs since its launch, marking a major milestone in the company’s journey of people-led growth. The Yatra’s latest stop in Rourkela elicited a strong public response, with thousands of residents taking part in various community-oriented activities promoting health, service, and values.
Going by the turnout in Rourkela and the earlier 20 cities where more than lakhs of people have already participated, the cumulative reach of the people-led movement could touch up to a million citizens by the time the Yatra concludes its 75-city journey on December 23rd, 2025. The Rourkela event drew enthusiastic participation from youth, women and families, who donated blood, and gained knowledge on healthy living and self-reliance.
The collective spirit was evident as people came forward not merely to attend, but to selflessly contribute – demonstrating how the Yatra is inspiring individuals to act for Swasthya (Health), Sewa (Service), and Sanskaar (Values)- its three core pillars. Odisha holds a special place in RCM’s growth story. The state has consistently shown a strong connect with RCM’s initiatives, reflecting the trust and social commitment of its people.
Since the launch of the Rupantaran Yatra on September 16, 2025, more than 20,000 individuals have joined the RCM family, adding to its network of over two million active Associate Buyers. The number is expected to rise further as the Yatra progresses to other cities. The company’s network growth reflects the increasing trust among the people in affordable, high-quality products, as well as RCM’s efforts to empower women, youth, and budding entrepreneurs through sustainable self-employment opportunities.
A special blood-donation camp saw strong participation, adding to the Yatra’s growing tally of over 2,000 donors so far. The event also featured awareness drives, encouraging citizens to adopt healthier and more responsible lifestyles. The people of Rourkela welcomed the Yatra with immense fervour as thousands joined the grand celebration at Bhanja Bhawan, 5 Ring Road, Bank Street, Sector 19, Rourkela, Odisha. Its impact was evident in the stories shared by participants.
One attendee who donated blood after more than two decades described the experience as deeply fulfilling, while another shared how learning about the health benefits of rice bran oil proved to be an eye-opener. The program was organized in two parts, with health and service-related activities in the morning, followed by celebrations and cultural performances in the evening.
To provide the complete RCM experience, a Rupantaran Fair (Mela) was also organized. Guests were able to experience RCM’s wide portfolio through interactive booths, including a Health Zone featuring the Nutricharge and Gamma product lines, and the KeySoul Pavilion showcasing women’s apparel and footwear. A Food Court also offered a variety of healthy and delicious dishes, including RCM’s Swechha and Good Dot brands.
Recently launched “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, a book based on the life of RCM founder Tilokchand Chhabra, also played a pivotal role in the event. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives. “The overwhelming response from Rourkela is a reflection of the strength and spirit of our people-powered movement.
We remain committed to empowering every household with better health, stronger values and new economic opportunities, as we move forward in our journey towards a Swasth and Viksit Bharat”, Managing Director Saurabh Chhabra said. “The Rupantaran Yatra celebration in Rourkela is an important milestone in our 17,000-km long journey of transformation.
We remain committed to give every woman the opportunity to live with dignity, strength, and confidence, so that they too can contribute equally, alongside men, in building a New India.” Managing Director, Priyancka Agarwaal said. “I am proud to see the enthusiasm and passion that the Rupantaran Yatra has sparked in Rourkela, and I am confident that this journey will continue to empower millions across India, paving the way for a sustainable and prosperous future for generations to come.”
CEO Manoj Kumar said.” As the Rupantaran Yatra moves to its next destination, the energy and inspiration it leaves behind in Rourkela and across Odisha will continue to fuel new growth and community well-being. RCM will build on this momentum by continuing its outreach initiatives in Rourkela, reinforcing its commitment to sustainable, people-led transformation.
About RCM Consumer Products Pvt Ltd: Starting in 2000 with a single textile product, RCM has now grown into a ?2,400 crore enterprise. Currently, the company offers a range of over 400 products, supported by more than 2 million active Associate Buyers nationwide. Its robust distribution network spans over 10,000 retail stores and 170 depots.
RCM operates three state-of-the-art manufacturing facilities in Bhilwara, Guwahati, and Roorkee, supported by a dedicated R&D wing that ensures every product aligns with the company’s commitment to health and safety. Its popular brands include Health Guard, KeySoul, Vyomini, Sweccha, Nysa, Shinol, Cavigo, Ena, Pair-it, Authenzaa, Ovira Paints, Pixie, Trikara, Revito, Nutricharge, GoodDot, Harit Sanjivani,
Gamma Oryzanol, pTron etc., spanning categories such as food and grocery, healthcare, personal care, home care, fashion, cosmetics, lingerie, hygiene, footwear, paints, nutritional supplements, agro-products. RCM actively contributes to society through its “RCM Sewa” initiative, which supports value-based education, women’s empowerment, water and energy conservation, de-addiction awareness, blood donation drives and many more.
