-Exchange Your Old Gold for New Beginnings, Join Tanishg’s Gold Exchange Drive Supporting India’s Journey Towards Self-Reliance-
Bhubaneswar (Odisha Tazanews) :- As the festive season approaches, Tanishq, India’s most trusted jewellery brand from the House of Tata, brings a golden opportunity for its customers in Odisha to indulge in the joy of celebrations with attractive festive offers across all its stores in the state.
Customers can now avail up to 450 off per gram on Gold Jewellery, and up to 20% off on Diamond Value, along with a flat 0%* deduction on gold exchange across all karatages (as low as 9 KT) from any jeweller Additionally, Tanishq offers Gold Rate Protection, allowing customers to book in advance and stay protected against increasing gold rates.
The offer is valid from 20th September to 21st October 2025 across all Tanishq stores in Odisha, giving shoppers the perfect reason to bring home timeless pieces that blend craftsmanship, heritage, and contemporary design, making it easier for every Indian to participate in this nation-building effort. Tanishq is also spearheading one of the country’s largest gold exchange campaigns, championing India’s journey towards self-reliance.
While India’s true gold reserves lie not in mines but in households estimated to hold around 25,000 tonnes of gold-much of this wealth remains untapped. At the same time, nearly 99% of the country’s gold is imported each year, creating a dependence that slows the nation’s vision of self-reliance
The stores of the region houses extensive selection of iconic Tanishq jewellery designs, including dazzling plain gold, stunning diamonds, and intricate kundan and polki pieces. The brand introduces its festive highlight of the season, ‘Mriganka’, a collection inspired by mythical worlds and imaginative realms.
Crafted using advanced techniques such as stone-on-stone jadau, Badroom, Chandak, Ras Rava, and intricate jaali layering, the collection features an eclectic mix of coloured kundan, enamel detailing & 3D motifs. The store proudly showcases Tanishq’s exclusive festive collection, ‘Nav-Raani, inspired by the splendor of royal courts, majestic palaces, and storied hentage along with an exclusive range of mangalsutras, ‘Dor’, inspired from sacred elements of the Hindu wedding.
Additionally, the store offers a stunning and versatile range of contemporary daily wear jewellery ‘GlamDays’, along with a modern, lightweight collection ‘String It’. The store also houses ‘Aveer’, an exclusive jewellery line for men along with jewellery pieces from ‘Rivaah’, a dedicated wedding jewellery sub-brand of Tanishq Rivaah is meticulously crafted to align with the fashion preferences of women from various regions across India and has evolved as a one-stop destination for wedding shopping.
Alongside, ‘Aabahaon’ is inspired by the Shola Pith Craftsmanship that symbolises purity, beauty, and the spiritual energy of the festival, the sacred adomments of Daaker Shaaj and the intricate precision of Tarakashi filigree work. On the offerings of the brand, Mr. Arindam Pramanik, Circle Business Manager, Tanishq, said, “At Tanishq, we believe gold is not just a symbol of prosperity but a legacy of trust passed down through generations.
This festive season, our endeavour is to help customers rediscover the true value of their gold by transforming what lies idle into something meaningful and new. Through our extensive gold exchange campaign, we are enabling families to be part of india’s journey towards self-reliance while Tanishq invites every customer in Odisha to mark their festive moments with brilliance and pride”. 
